Digital Marketing Blogs

Digital Marketing Blogs


Connect with 8 Powerful Women Leaders On International Women’s Day

08Mar


Connect with 8 Powerful Women Leaders…

Connect with 8 Powerful Women Leaders On International Women’s Day…


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Artificial Intelligence 101 for Digital Marketing

20Sep


Artificial Intelligence 101 for Digital Marketing

In elementary school, I remember seeing a Scholastic visual of…


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What Is Threads? Should You Invest Your Time In The New Social Media Platform?

07Sep


What Is Threads? Should You Invest…

Why? It seems like such a simple question, yet many…


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How To Gain Instagram Leads By Following ARMRA’s Strategy

03Aug


How To Gain Instagram Leads By…

Colostrum. It sounds gross, but it’s a pretty solid addition…


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How To Boost Your Online Reviews

03Aug


How To Boost Your Online Reviews

Oh, reviews! They seem to be every client’s least favorite…


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How To Use ChatGPT In Your Digital Marketing

20Mar


How To Use ChatGPT In Your…

Scary. Cool. Defective. Impressive. Dominating. These words describe ChatGPT, the…


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Digital Transformation | 7 Steps To Take

10Jan


Digital Transformation | 7 Steps To…

2023. Seriously?! That’s a complex number to write, almost as…


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Mastodon + 5 Things To Do Now Amid Twitter, Elon Musk Controversy

21Nov


Mastodon + 5 Things To Do…

Hey, world. It’s been a while since I’ve written a…


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How To Optimize Your LinkedIn Profile

19Jun


How To Optimize Your LinkedIn Profile

The Great Resignation, whatever you want to call it, is…


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What Is The Metaverse? Gucci Can Explain.

20May


What Is The Metaverse? Gucci Can…

Many brands are searching for “What is the metaverse,”…


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How To Build A Personal Brand 101

23Mar


How To Build A Personal Brand…

Prepping for speeches can be difficult, as it forces you…


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5 Things To Try Before Rapid-Firing The ‘Unfriend’ Button On Facebook

11Mar


5 Things To Try Before Rapid-Firing…

Thy will be done. What an utter acceptance of the…


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5 Tools To Create Social Media Graphics For Free

10Mar


5 Tools To Create Social Media…

Most of us know that social media can be one…


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What is Digital Marketing in 2022?

08Feb


What is Digital Marketing in 2022?

What is digital marketing in 2022? How do you approach…


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How To Tweet In Just 10 Minutes Per day

04Feb


How To Tweet In Just 10…

One of the most popular excuses I’ve heard lately about…


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The Emergency #StressRelief Guide For #DigitalMarketing Pros

29Jan


The Emergency #StressRelief Guide For #DigitalMarketing…

Social media is not a career for the timid. Managing…


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5 Types Of Content For Healthcare Professionals To Share On Social Media

07Jul


5 Types Of Content For Healthcare…

As a healthcare professional, social media can be a scary…


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How And When To Respond To Negative Social Media Comments

18May


How And When To Respond To…

Learn how to decipher between comments that need to be…


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The Top 10 Digital Marketing Mistakes You Are Making

17May


The Top 10 Digital Marketing Mistakes…

Digital Marketing is not as easy as it seems. Learn…


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How To Become A Social Media Influencer

04May


How To Become A Social Media…

Becoming a social media influencer is not all about the…


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10 Powerful Women Leaders You Need To Follow Today

08Mar


10 Powerful Women Leaders You Need…

Meet women leaders who are effective leaders in their space,…


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A Digital Marketing Copywriting How-To

02Mar


A Digital Marketing Copywriting How-To

Learn how to write digital marketing copy that attracts your…


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The Power of Words –> Promote What You Love, Instead of Bashing What You Hate

11Feb


The Power of Words –> Promote…

Are you tearing people down with negativity or raising them…


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How To Own Your 2022 Digital Marketing Strategy

08Feb


How To Own Your 2022 Digital…

Google Ads, SEO, Email Marketing — All are essential for…


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How To Supercharge Content Creation Via #EmployeeAdvocacy

27Jan


How To Supercharge Content Creation Via…

Let’s face it, if there is one problem most social…


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Your #COVID19 #CrisisComm Cheatsheet

05Dec


Your #COVID19 #CrisisComm Cheatsheet

Hey! Welcome to the craziest crisis that seems to touch…


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My Secret for Increasing Google Ads’ Click-Through-Rates

28Nov


My Secret for Increasing Google Ads’…

I had a professor in college that always said it…


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How #EmployeeAdvocacy Revived A Hospital System

22Sep


How #EmployeeAdvocacy Revived A Hospital System

Social media fads are born every second and leave just…


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10 Ways To Be A More Authentic, Effective Digital + Social Media Strategist

23Jun


10 Ways To Be A More…

I almost deleted my Facebook this week (still might), which…


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10 Ways For Your Brand To Grow Up On Social Media

11Jun


10 Ways For Your Brand To…

Gone are the days of effortlessly tapping into every third-party…


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10 Tips For Writing A Content Marketing Strategy

02Jun


10 Tips For Writing A Content…

Being primarily a creative at heart, content strategies have always…


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5 Reasons Physicians Need To Be On Twitter

02Jun


5 Reasons Physicians Need To Be…

The first physician I worked with to get on social…


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7 Tricks For Not Missing Blind Spots On Social Media

01Jun


7 Tricks For Not Missing Blind…

Social media is a moving target. One day you are…


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How To Get Your C-Suite On Social Media

22Apr


How To Get Your C-Suite On…

It doesn’t matter who the company is or what they…


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How To Own Content Marketing For Social Media

24Mar


How To Own Content Marketing For…

My #1 piece of advice for ANY social media team…


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8 Women Who Made Me The Woman I Am (And Where To Find Them On LinkedIn)

08Mar


8 Women Who Made Me The…

I did not have many girlfriends growing up. I finally…


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5 Steps To Embracing Personalization In Digital Marketing

23Feb


5 Steps To Embracing Personalization In…

I am OBSESSED with and OWE MY LIFE to Twitter.…


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How To Manage A #SocialMedia Crisis In 7 Steps

03Feb


How To Manage A #SocialMedia Crisis…

It is safe to say that in your life as…


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Is Twitter Worth It Anymore?

02Feb


Is Twitter Worth It Anymore?

With the introduction of Snapchat, Instagram stories and Facebook stories,…


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5 Questions To Ask Before Working With Influencers

23Jan


5 Questions To Ask Before Working…

Influence is such an interesting word these days. It’s been…


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10 Elements Of An Effective Social Media Strategy

20Jan


10 Elements Of An Effective Social…

I am a strategist at heart. My background has been…


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3 Tips For Small Businesses To Gain New Customers On Social Media

08Jan


3 Tips For Small Businesses To…

It’s no secret that I am absolutely in love with…


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10 Tips For How To Lead Younger Generations

05Jan


10 Tips For How To Lead…

We took my(our) dog to a dog park today. Now…


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Sherman Social’s 2020 Digital Trends

11Dec


Sherman Social’s 2020 Digital Trends

To download your free PDF version click here.


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How Physicians Can Win On Twitter

04Dec


How Physicians Can Win On Twitter


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5 Easy Tips To Convert A Consumer Via Social Media

30Nov


5 Easy Tips To Convert A…

So I have a bit of an obsession with red…


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How to Deal with your Haters…

The first company I did social media for had a…


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5 Road Bumps That Warrant Altering…

73c193ff19a86525e0e315f728e92553 2013 was a huge year for me. 13 =…


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Why Micro-Audiences Are The New Fad…

Bigger is (not) better, come to find out! Especially when…


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5 Reasons Why Social Media Deserves Respect

01Sep


5 Reasons Why Social Media Deserves…

I’ve noticed this cozy little trend lately of large companies…


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Frequently asked questions

AI-forward marketing, in plain language

  • What is AI-forward marketing?

    AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.

  • Who does Marji Sherman work with?

    Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

  • What is Answer Engine Optimization (AEO)?

    Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.

  • How long does an engagement take?

    Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

  • Will AI replace my marketing team?

    No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.