AI-Forward Marketing Strategist
AI-forward marketing for brands that want to stay ahead.
Marji J. Sherman helps marketing teams adopt AI in social, content, and editorial — without losing the human voice that makes their brand work. Strategy, systems, and hands-on workshops for in-house teams.
What is AI-forward marketing?
AI-augmented services for marketing teams
AI-forward marketing is a discipline that pairs generative AI tools with strong brand strategy and editorial judgment. Below are the three engagements I run most often.
AI-Augmented Social Strategy
Channel strategy, brand voice, and AI-assisted content workflows for B2B and consumer brands. Outputs: a 12-month social plan, voice guidelines an LLM can follow, and an AI-augmented production stack.
AI Content Systems
Editorial programs that combine human writers with generative AI for research, drafting, and repurposing. Built for teams that want speed without sounding like a chatbot.
AI Workshops & Advisory
Hands-on training for in-house marketing teams on prompt design, AI guardrails, brand-safe automation, and Answer Engine Optimization (AEO).
Let's talk
Work with me
Bringing AI into your marketing — and want to do it well? Tell me about your team, your channels, and what you're trying to solve. I usually reply within a couple of business days.
On Instagram
@marjijsherman
Behind the scenes of AI-forward marketing — strategy notes, snippets, and studio life.
Frequently asked questions
AI-forward marketing, in plain language
What is AI-forward marketing?
AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?
Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?
Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?
No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.