What is AI-forward marketing?

AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.

Who does Marji Sherman work with?

Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.

How long does an engagement take?

Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.

Will AI replace my marketing team?

No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.

Services

AI-forward marketing, search visibility, and fractional leadership.

Search and AI services for brands that want to show up everywhere their customers ask questions — Google, ChatGPT, Perplexity, AI Overviews — plus social, content, and fractional CMO engagements for in-house marketing teams.

TL;DR

What does Marji Sherman offer? Two service lines. (1) Search & AI: Answer Engine Optimization, SEO Strategy, AI Consulting, and AI Workflow design — for brands that need to be found by humans and AI engines. (2) Marketing: Social Media Strategy, Digital Marketing, Fractional CMO, and Employee Advocacy — for in-house teams that need senior partnership.

Search & AI services

Get found by humans and AI engines

Answer Engine Optimization (AEO)

Structure your brand content, schema, and topic clusters so ChatGPT, Perplexity, Google AI Overviews, and Claude cite you in their answers. The new primary discovery channel.

AEO audit + competitor citation analysis
Question-style content rewrites
JSON-LD schema implementation
Topic cluster mapping

4 – 6 weeks standalone

SEO Strategy & Technical SEO

Modern SEO that works with AI search, not against it. Keyword strategy, on-page structure, technical audits, internal linking, and content cluster builds that rank on Google AND get cited by AI engines.

Technical SEO audit
Keyword + topic strategy
On-page optimization
Internal linking + content briefs

4 – 8 weeks

AI Consulting

Hands-on AI strategy and implementation for marketing teams. AI readiness, voice-aligned prompt libraries, brand-safe automation, and team training.

AI audit & readiness review
Prompt libraries scoped to voice
Workflow & tooling design
Team training & guardrails

6 – 12 weeks

AI Workflows & Automation

Documented production workflows that pair human writers with generative AI for research, drafting, repurposing, and QA. Custom GPTs, prompt chains, and approval flows your team can actually run.

Custom GPT / assistant builds
One anchor → ten asset pipelines
Editorial QA + brand-voice checkpoints
Zapier / Make automation

6 – 10 weeks

Marketing services

Senior partnership for in-house teams

Digital Marketing

Full-stack digital marketing — content, SEO, AEO, email, and paid social — built around one clear brand voice and a measurable funnel.

Marketing audit & growth plan
Content & editorial strategy
SEO + AEO program
Email & paid social oversight

6 month engagement

Fractional CMO

Senior marketing leadership embedded part-time inside your team — strategy, hiring, vendor management, board reporting — without a full CMO's overhead.

Go-to-market strategy
Team hiring & coaching
Agency & vendor management
Board & investor updates

6 – 12 months · 10 – 20 hrs / week

Employee Advocacy

Turn employees into your most credible marketing channel. Programs that train, equip, and incentivize teams to share brand-aligned content with their networks.

Program design & governance
Employee training
Pre-approved content kits
Measurement & incentives

8 – 12 weeks setup + ongoing

Ready to be found by humans and AI engines?

A small number of partner engagements per quarter. The earlier the better.

Tell me about your project

In their words

What clients & press are saying

Once again, Marji J. Sherman provides a wealth of social media insights and demonstrates why she has [the community she's built on social media].

Inc. Magazine Feature article
If you're looking to add AI into your marketing mix without the fear of AI overlords, this episode featuring Marji J. Sherman is for you.

Vinnie Driscoll ASI — The Social Angle
Marji's brand building skills were an asset to help drive a central agency marketing strategy for which I enjoyed the opportunity to work alongside her.

Rowan Benecke McKinsey & Company
Marji built ADL's culture, presence, and marketing from the ground up. She launched a successful employee advocacy program and standardized content across all 27 offices in the U.S. and Israel. I cannot recommend working with her enough.

Robert Weissman Anti-Defamation League

How does an engagement work?

Every engagement follows the same four-step process so it stays predictable for your team and your stakeholders.

Audit. A structured review of your team, channels, content, AI usage, and brand voice. Delivered as a 10–15 page document. Two weeks.
Strategy. Channel mix, voice guidelines, KPI framework, and a 12-month roadmap, reviewed live with your team. Three weeks.
Build. Prompt libraries, content workflows, AEO schema, advocacy programs, or whatever the engagement calls for — implemented hands-on. Three to six weeks.
Handoff. Documentation, training, and a 30-day check-in. Optional quarterly advisory after that. One week + check-in.

How is AEO different from SEO?

AEO and SEO share roots but optimize for different surfaces. SEO ranks pages on Google's blue links; AEO gets your brand cited inside AI-generated answers. Most teams need both, which is why both are core services here.

	Classic SEO	AEO
Optimizes for	Search rank on Google	Citations in ChatGPT, Perplexity, AI Overviews, Claude
Wins on	Keywords, backlinks, page speed	Entity clarity, FAQ schema, topical authority
Content style	Keyword-targeted long-form	Question-style headings, direct semantic answers
Measurement	Rankings, organic clicks	AI citation share, brand mentions in answers

Who is this for?

In-house marketing leaders at mid-market and enterprise brands. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.

Frequently asked questions

AI-forward marketing, in plain language

What is AI-forward marketing?

AI-forward marketing is the practice of using generative AI tools — large language models, image generation, and AI agents — to plan, produce, and distribute marketing content while preserving a clear brand voice and editorial judgment. It pairs AI for speed and scale with humans for strategy and quality control.
Who does Marji Sherman work with?

Marji works with B2B SaaS, financial services, healthcare, and consumer brands whose in-house marketing teams want to integrate AI into social media, content, and editorial. Past clients include Capital One, KOHLER Co., the ADL, the United Methodist Church, and Cancer Treatment Centers of America.
What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring brand content so it can be cited and surfaced by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It includes entity-clear copy, FAQ schema, structured data, and topic authority — and it is now a core part of every engagement Marji runs.
How long does an engagement take?

Most strategy engagements run six to twelve weeks. Workshops are one to two days. Ongoing advisory retainers are quarterly. Marji takes on a small number of partner engagements per quarter to keep work hands-on.
Will AI replace my marketing team?

No. AI replaces tasks, not teams. The brands winning right now are the ones whose marketers learn to direct AI — using it for research, drafting, and repurposing, while keeping editorial judgment, taste, and brand voice in human hands.