Sherman Social – Social Media Agency + Digital Marketing Agency


Look Up –> And Use Social Media The Right Way, Gary

Look Up –> And Use Social Media The Right Way, Gary

An open letter to Gary Turk, producer of this ->

Dear Gary,



I don’t know you. In fact, the only reason I know you is because you used the very media you bashed to get your video to go viral. Let me tell you something, as a social media professional, I highly disagree with your anti-social media view of life. I think the problem lies in more in your misconception of what social media is, and less in the fact that social media is ruining our lives.

When used correctly, and in moderation as most things in life should be used, social media enhances relationships. It builds a bridge where bridges once were not possible. For example, my loving relationship with my parents exists whether or not I’m on social media or not, but it’s enhanced when I can share real-time photos of my life with them that I once would not have been able to. Sure, using an iPad to raise your child does not make you “Dad of the Year”, as you say, but that’s not social media’s fault –> That’s the Dad’s fault for misusing social media. It’s not a substance’s problem that there are addicts. It’s the addict’s problem for abusing a substance.

Let me give you some examples of how social media changed my life– for the better.

#1- Social Change

Last year, I was in an abusive marriage. The shame, guilt and fear that was born out of this experience was tremendous. Yet, when I was honest and shared this story via social media, it gave me access to an entire world of people who have been in the exact same situation, that could comfort me and let me know that everything was going to be okay, and I wasn’t alone. In the past, I would have had to live with these feelings on my own, unless I was lucky enough to have some abuse support group in the very small town I live in. With social media, I was able to find others that could give me tips and support as I navigated my way through a tricky situation.

Social media also played a vital role in getting me out of my abusive situation. I was able to use my phone in silence, while locked in a bathroom, as my ex-husband yelled and hit the door. Via Facebook, I could message friends, asking them for support and help to get me the hell out of there. n the past, I would have been alone in that closet, praying to God that someday I could escape. I would have missed out on the hundreds of supportive messages from friends and family that ultimately gave me the strength to walk out of that closet, and out of that man’s life.

#2-Exchange of Ideas

When my mom moved to Wyoming for my dad thirty years ago, they struck a deal that my mom could travel the world with me whenever I was not in school. Pretty sweet deal for me, right?! This massive amount of travel spurred a love of experiencing different cultures and learning about ideas that other countries had about communication, art and entertainment.

That love has translated into a passion for finding out how other communication professionals view social media, and how they use it to enhance their businesses. Through social media, I am able to connect with one my favorite people, Mr. Steve Martin, in England, and exchange blog ideas with him. Steve came from the era of telecommunications, pre-social media, and provides a great perspective to my millennial view of social media.

I also grew up in Wyoming, went to college in Miami, took a job in NYC straight out of college for two years, moved back to Miami and now am in the tiny town of Kohler, WI. Through social media, I am able to keep relationships alive with people in all of those places, that otherwise would have fizzled out. I a mean, how many snail mail letters can you send? And, going to college in Miami, led to hundreds of friends that don’t even live in the US. I am so grateful I have my social networks to stay in touch with them overseas. Some of these overseas friends, are some of the same friends that talked me through my “locked-in-the-closet” moments this past year.

#3- Allowing me to have the best of both worlds

I live in a small town. I cannot emphasize that enough. Coming from seven years between Miami and NYC, it has been quite the culture shock. I happened to move to this small town days after I left my abusive marriage. Without social media, I would have been facing one of the most traumatic moments in my life in a tiny town with strangers. Granted, I would have met some of those strangers and they would have taken me under their wing (which has already happened with or without social media), but there was something about having 24/7 access to my best friend in Georgia, my dad in Wyoming, and my other best friend in Belize, that made that experience just a little bit better.

Social media also allows me to live in this tiny town (which I live in because I work for an amazing global company that happens to be in this small town) but have a global presence. I can still have my blog, and my opinions on social media and positive social influence, without having to live in NYC or Miami. And, if you don’t think my social media presence has had a positive impact on some lives, I invite you to read some of the comments on my blog, or simply follow my Twitter feed. By doing this, you also will see an example of how one can be vibrant on social media, but also be out living life (enjoy the recent photos of my lovely Mr. Spencer at the beach, please).

Speaking of the best of both worlds, social media also led me to a fellow Christian through a Christian platform, that I never would have met without a bit of social involved. We’re able to stay connected while we both lead active lives with stressful jobs in two different cities, all because of social media. Oh, and this fellow Christian and social media user, and I just had a lovely walk on the pier, watching the stars, in the middle of the night. No “missing out on life” there, right?

So, my dear Mr. Turk, before you bash something that you are obviously using to gain your own viral popularity, please understand what that ‘thing’ really is. Social media is a medium that is meant to enhance communication, providing a bridge where there were once gaps. Social media empowers, engages and allows social change like no other medium before, but you already know that, and that’s why you created a video warning us of its power. However, power can always be used for good, or for evil –> It’s your choice. I choose to use it for a higher good, while you choose to bash it for a lesser evil. I hope that you can take a look around your social networks, and start seeing the good creates, as well. You could be using it for such a higher purpose.

Yours Truly,

The Hated Social Media Addict

-Marji J. Sherman

Marji J. Sherman

Expert in NFTs, metaverse, social, and digital marketing.

  • Here here, well said…raises glass!

    May 6, 2014 at 7:59 pm
  • Gary Turk gives a very limited, one dimensional perspective of social media. He does make some good points. However, his message is one sided and includes many distortions and half-truths. Thankfully, in the age of the Internet and social media, each of us now has a voice by virtue of the fact of having the ability to self-publish in many different ways and formats. I was curious as to why he made the video. I did a cursory search on the Internet with no answer. However, I did find another blog post on this video which I thought was very well done and I think you’ll like – for using social media for a higher purpose, there are countless examples which I don’t remember Gary Turk citing even one. In fact, I just heard of one this afternoon on the radio. An Ohio teenager, Torri Biddle, was born without her right arm. She has one now with the help of her pals and the creators of the documentary series “The Buried Life.” And her friends started and used a social media campaign with the hashtag #HandforTorri. So it was a combination of her “real life” and “virtual” friends on social media that made a bionic right hand for Torri possible. One write-up of her story is here – .

    May 7, 2014 at 2:44 am
  • I don’t know Mr. Turk and I don’t intend to come to his defense. I agree with the points you make in your response and I admire how you managed to get out of a difficult life situation by getting support also from your social network. I would argue one thing though: seeing 3 teenagers all sitting in the same room, on the same couch and communicating to each other using their phones (whatever apps they were using) is something to worry about. All you could hear were some laughs, but they were at the screen, not at each other. I believe Mr. Turk intentionally delivered this one sided message, using all the tricks in the book to have it heard. He triggered debate, controversy. And he got viral on … social media. Which means he pushed some buttons and made some people think about life outside their gadgets.I have one example for you: every day, I hear we should eliminate refined sugar from our diet. I can hardly believe most people will never again have a chocolate cake made with refined sugar. I know I will. But I do watch my refined sugar intake and try to bake some cakes using honey.

    May 10, 2014 at 5:00 am
  • Evelyn

    The first time I saw this video, it got to me, so I post it because I thought…yeah he has a point! It’s sad to see a gathering where everyone’s looking at their phones instead of at each other. But Marji has a point too, Social media is great to reach out and meet great and interesting people, to learn so many things. So I agree with the comments above, it really depends on the person using it. 🙂

    October 14, 2014 at 5:30 pm

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