Sherman Social – Social Media Agency + Digital Marketing Agency
Thy will be done. What an utter acceptance of the loss of control. It takes a courageous, trustworthy individual to even be able to utter those words. It’s a part of the Lord’s prayer I get in a straight up wrestling match with every day. I know what I want, and I know how I think things are going, so when...
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Most of us know that social media can be one of the most under-resourced teams in an organization. Executives who do not know the ins and outs of social often think it should only take one person to post a few things on social. We all know it takes so much more than that to create graphics, write copy, strategize and...
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One of the most popular excuses I’ve heard lately about the lack of social media use is that it just takes too much time. People feel that once they commit to updating, engaging and creating content, they will be sucked into a vortex. They feel learning how to tweet will suck unnecessary time up. While effective social media strategies, content creation...
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Social media is not a career for the timid. Managing social media networks that run 24/7, creating and publishing content that is in real-time and being viewed by thousands, and having your entire career in the public spotlight is not a carefree life. Social media professionals have an interesting role in the fact that it is one of the only jobs...
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Not going to lie, I had a pretty rough night last night, and when I got up to go to work this morning, I wanted nothing more than to seep in the self-pity stew I managed to cook for myself somewhere in the middle of the night. As I made my way onto the parking lot that is I-95 at rush...
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I took an unintentional break from writing when I moved back to NYC five years ago. It was a quite contested move that many did not agree with in my life. Unfortunately, as I trekked through the beloved Midwest to leave my car at my mom’s in Wisconsin, I met loathers primarily. A stranger who my mom was so excited to...
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The word 'influencer' has been so overused in social media that it has become a challenging area to take these days seriously. Are you an influencer? Am I an influencer? What makes someone an influencer? IMO these are pretty subjective questions to answer. See, the definition of influence varies on who you are in the world. To some, it's the thousands...
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When I was a senior in high school I was madly in love with my first love to the point that I would have done anything for him. We were perfect for each other, except his family did not support dating. He was of a different religion than me. That was my first shattering realization that religion has a lot to...
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A few years ago, I woke up with horrific pain in my abdomen. I have endometriosis, which is often described as feeling like you have barbed wire twisting in your stomach, so I calmly assumed it was just that kicking in again and went ahead with my daily routine. Then, I felt the pain sharply move up my right side and...
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I listened to a fantastic sermon today by TD Jakes. It was all about the questions we ask God and what we ask of life in general. The quote that struck me was, “Don’t ask God for a handout; ask God for a hand up.” In other words, instead of begging God to hand us absolutely everything we desire, we should...
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