Marji J. Sherman – AI, AEO, Digital Marketing, Social Media, Website Expert

 

Digital Marketing Blogs

Digital Marketing Blogs

2026 Marketing Trends: What’s Actually Changing—and What No One Can Ignore Anymore
12Jan

2026 Marketing Trends: What’s Actually Changing—and…

I don’t believe in fluffy trend reports written solely for…

Which Digital Marketing Channels Will Deliver the Best Results in 2026
06Nov

Which Digital Marketing Channels Will Deliver…

There’s something strangely beautiful about where we’ve landed. Digital marketing,…

What Is AEO (Answer Engine Optimization)?
25Oct

What Is AEO (Answer Engine Optimization)?

How Search Is Evolving from Algorithms to Authentic Answers The…

How to Appear in ChatGPT Search: The New SEO Playbook for 2026
25Oct

How to Appear in ChatGPT Search:…

A funny thing happened to the internet while everyone was…

Why SEO Isn’t Dead in the AI Era | The Rise of AEO
25Oct

Why SEO Isn’t Dead in the…

The first time someone told me “SEO is dead,” I…

When One Cloud Holds the Sky: Why the AWS Outage Should Scare Us All
20Oct

When One Cloud Holds the Sky:…

Today felt like playing digital whack-a-mole. I’d fix one thing,…

The Rise of AI-Powered Marketing: What Works, What Doesn’t
18Oct

The Rise of AI-Powered Marketing: What…

My blog started in 2013 with a vulnerable post that…

Do I Need to Leave LinkedIn? – And most other social media platforms?
09Oct

Do I Need to Leave LinkedIn?…

I’ve struggled to write this post– so much so that…

Why Brand Voice Still Matters in the Age of Automation
18Sep

Why Brand Voice Still Matters in…

There’s a certain irony in how easy it’s become to…

The Top 21 AI Tools I Actually Use (and Why They Haven’t Replaced Me Yet)
18Aug

The Top 21 AI Tools I…

The Top 21 AI Tools I Actually Use (and Why…

The Top AI Prompts to Boost Your Digital Marketing Strategy
01Aug

The Top AI Prompts to Boost…

Here’s something I wish more marketers would admit: AI isn’t…

Authenticity in Digital Storytelling: The Art of Showing Up (For Real)
18Jul

Authenticity in Digital Storytelling: The Art…

Let’s be honest—“authenticity” has been tossed around so much in…

Why Lively Vs. Baldoni is Crucial for Crisis Communications and PR
17Jan

Why Lively Vs. Baldoni is Crucial…

If you’re reading this, you probably are already familiar with…

Connect with 8 Powerful Women Leaders On International Women’s Day
08Mar

Connect with 8 Powerful Women Leaders…

Let’s celebrate women in leadership who deserve the spotlight on…

Artificial Intelligence 101 for Digital Marketing
20Sep

Artificial Intelligence 101 for Digital Marketing

In elementary school, I remember seeing a Scholastic visual of…

What Is Threads? Should You Invest Your Time In The New Social Media Platform?
07Sep

What Is Threads? Should You Invest…

Why? It seems like such a simple question, yet many…

How To Gain Instagram Leads By Following ARMRA’s Strategy
03Aug

How To Gain Instagram Leads By…

Colostrum. It sounds gross, but it’s a pretty solid addition…

How To Boost Your Online Reviews
03Aug

How To Boost Your Online Reviews

Oh, reviews! They seem to be every client’s least favorite…

How To Use ChatGPT In Your Digital Marketing
20Mar

How To Use ChatGPT In Your…

Scary. Cool. Defective. Impressive. Dominating. These words describe ChatGPT, the…

7 Steps To Take Digital Transformation
10Jan

7 Steps To Take Digital Transformation

2023. Seriously?! That’s a complex number to write, almost as…

Mastodon + 5 Things To Do Now Amid Twitter, Elon Musk Controversy
21Nov

Mastodon + 5 Things To Do…

Hey, world. It’s been a while since I’ve written a…

How To Optimize Your LinkedIn Profile
19Jun

How To Optimize Your LinkedIn Profile

The Great Resignation, whatever you want to call it, is…

What Is The Metaverse? Gucci Can Explain.
20May

What Is The Metaverse? Gucci Can…

Many brands are searching for “What is the metaverse,” “How…

How To Build A Personal Brand 101
23Mar

How To Build A Personal Brand…

Prepping for speeches can be difficult, as it forces you…

5 Things To Try Before Rapid-Firing The ‘Unfriend’ Button On Facebook
11Mar

5 Things To Try Before Rapid-Firing…

Thy will be done. What an utter acceptance of the…

5 Tools To Create Social Media Graphics For Free
10Mar

5 Tools To Create Social Media…

Most of us know that social media can be one…

What is Digital Marketing in 2022?
08Feb

What is Digital Marketing in 2022?

What is digital marketing in 2022? How do you approach…

How To Tweet In Just 10 Minutes Per day
04Feb

How To Tweet In Just 10…

One of the most popular excuses I’ve heard lately about…

The Emergency #StressRelief Guide For #DigitalMarketing Pros
29Jan

The Emergency #StressRelief Guide For #DigitalMarketing…

Social media is not a career for the timid. Managing…

5 Types Of Content For Healthcare Professionals To Share On Social Media
07Jul

5 Types Of Content For Healthcare…

As a healthcare professional, social media can be a scary…

How And When To Respond To Negative Social Media Comments
18May

How And When To Respond To…

Learn how to decipher between comments that need to be…

The Top 10 Digital Marketing Mistakes You Are Making
17May

The Top 10 Digital Marketing Mistakes…

Digital Marketing is not as easy as it seems. Learn…

How To Become A Social Media Influencer
04May

How To Become A Social Media…

Becoming a social media influencer is not all about the…

10 Powerful Women Leaders You Need To Follow Today
08Mar

10 Powerful Women Leaders You Need…

Meet women leaders who are effective leaders in their space,…

A Digital Marketing Copywriting How-To
02Mar

A Digital Marketing Copywriting How-To

Learn how to write digital marketing copy that attracts your…

The Power of Words –> Promote What You Love, Instead of Bashing What You Hate
11Feb

The Power of Words –> Promote…

Are you tearing people down with negativity or raising them…

How To Own Your 2022 Digital…

Google Ads, SEO, Email Marketing — All are essential for…

How To Supercharge Content Creation Via…

Let’s face it, if there is one problem most social…

Your #COVID19 #CrisisComm Cheatsheet
05Dec

Your #COVID19 #CrisisComm Cheatsheet

Hey! Welcome to the craziest crisis that seems to touch…

My Secret for Increasing Google Ads’ Click-Through-Rates
28Nov

My Secret for Increasing Google Ads’…

I had a professor in college that always said it…

How #EmployeeAdvocacy Revived A Hospital System
22Sep

How #EmployeeAdvocacy Revived A Hospital System

Social media fads are born every second and leave just…

10 Ways To Be A More Authentic, Effective Digital + Social Media Strategist
23Jun

10 Ways To Be A More…

I almost deleted my Facebook this week (still might), which…

10 Ways For Your Brand To Grow Up On Social Media
11Jun

10 Ways For Your Brand To…

Gone are the days of effortlessly tapping into every third-party…

10 Tips For Writing A Content Marketing Strategy
02Jun

10 Tips For Writing A Content…

Being primarily a creative at heart, content strategies have always…

5 Reasons Physicians Need To Be On Twitter
02Jun

5 Reasons Physicians Need To Be…

The first physician I worked with to get on social…

7 Tricks For Not Missing Blind…

Social media is a moving target. One day you are…

How To Get Your C-Suite On Social Media
22Apr

How To Get Your C-Suite On…

It doesn’t matter who the company is or what they…

How To Own Content Marketing For Social Media
24Mar

How To Own Content Marketing For…

My #1 piece of advice for ANY social media team…

8 Women Who Made Me The…

I did not have many girlfriends growing up. I finally…

5 Steps To Embracing Personalization In Digital Marketing
23Feb

5 Steps To Embracing Personalization In…

I am OBSESSED with and OWE MY LIFE to Twitter.…

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