Digital Marketing

In elementary school, I remember seeing a Scholastic visual of what the world would look like by 2010. While we still are working on flying cars, the artist illustrated artificial intelligence (AI) somewhere in that futuristic world. Many marketers today shy away from digging deeper into AI use cases because their brand is still working out how to use essential media and...

Why? It seems like such a simple question, yet many marketers and brands need to remember to ask it before diving into the following trendy social media network. People are shocked Threads went from the most downloaded app to hemorrhaging users. Maybe it’s helpful to know that a 30-day retention rate for any app averages out at 4.3%. Whether you are a Meta or...

Colostrum. It sounds gross, but it’s a pretty solid addition to a healthy diet. Research shows it can increase hair growth, strengthen your immune system, improve your skin, and more. ARMRA sells bovine colostrum (we will get more into this later) and took over my Instagram around March with stellar ads and retargeting. The ads worked, and I eventually purchased their colostrum,...

Oh, reviews! They seem to be every client’s least favorite part of online marketing. First, they can be tough to generate. Second, you can have one rotten apple review, taking your whole reputation down a notch.  Unhappy customers are among the biggest obstacles to purchasing a product or service. My eyebrow place just started having clients use a QR code to open Google...

Scary. Cool. Defective. Impressive. Dominating. These words describe ChatGPT, the hot new AI tool that is allegedly the most sophisticated artificial intelligence. So how does it impact digital marketers? Let's say– in a BIG way. GPT-4, GPT -3's predecessor, is now available via ChatGPT's new ChatGPT Plus program, which runs $20 monthly. The most sophisticated version yet, GPT-4 can build entire websites and even score...

2023. Seriously?! That’s a complex number to write, almost as complex as digital transformation.  I have to say that I did not expect 2022 to end in this precarious place for digital marketing.   What can we expect to see in 2023 as the recession and pandemic continue? How can digital transformation move forward in the toxic environment 2022 has left us with? How...

Hey, world. It’s been a while since I’ve written a blog. We have a baby on the way, so priorities have shifted a bit. The recent Twitter debacle brought me right back here. Wow. Also, let's talk Mastodon, right? I will not share my opinion on the ownership of a beloved social media network that has played such a critical part in...

The Great Resignation, whatever you want to call it, is an excellent opportunity for you to learn how to SEO optimize your LinkedIn profile. Instead of burying you in SEO language you will never remember and barely find helpful, I will provide some quick tips to become more “searchable” in the increasingly hot spot. Not only does optimizing your profile help attract...

Prepping for speeches can be difficult, as it forces you to revisit your past and where you have come from to be who you are today. Don't get me wrong— I am very proud of who I've become, but I've had the luxury of dismissing a lot of the trauma that led to this place as I've been building a family...