Sherman Social – Social Media Agency + Digital Marketing Agency
My #1 piece of advice for ANY social media team is to define content marketing as providing value to the consumer. This is nothing new. It is preached in a million different ways across a million different blogs. It's common sense, isn't it? You want something from someone (consumers to engage with you on social media) --> So you give them...
Read MoreMy writing shifted a bit over the past six months from a less personal space to a more business space. I went through a horrific emergency surgery last August which switched my attention and perspective a bit. I suddenly wanted to keep everything private, as I tried to put on weight I had lost and adjust to a completely new diet...
Read More
It is safe to say that in your life as a social media pro, you will more than likely encounter a social media crisis. It’s just the way it goes. Social media is such an uncontrolled space where anyone can say anything, which fosters rumors and negative comments to spread like wildfire >> whether they are true, or not. I’ve worked...
Read MoreInfluence is such an interesting word these days. It's been so overused and misconstrued that it can actually be laughable to look at some of the most recents place it has popped up. It seems the most popular way to define influence in the 'social media expert' world is by how many followers someone has, and, most recently, the person self-identifying as...
Read More
I am a strategist at heart. My background has been creating and implementing effective social media strategies for small businesses, as well as some heavy hitters. So, it astounds me at how many conversations I have had recently with marketing and social media pros about their lack of having a strategy. In fact, many argue that it’s impossible to stick to...
Read More